Rea is a kids’ clothing brand made to celebrate colour, character, and a whole lot of creative chaos. Designed to feel as bold and joyful as the little legends who wear it, Rea’s identity leans into playful storytelling and unfiltered fun.

The visual language comes to life through cheeky scribble-style characters — each one full of personality — paired with a punchy palette of blue, orange, green, purple, and red. The colours create a sense of movement, mischief, and energy without feeling heavy or overstimulating.

Clean typography anchors the brand, while custom icons and stitched-in details add handmade charm. From packaging and tags to shopfront signage - every touchpoint has been designed to spark smiles and celebrate imagination.

Rea is a brand that plays loud, dresses proud, and keeps comfort at the heart of it all — because growing up should look and feel like fun.