This project was apart of my Diploma of Graphic Design course.

In this brief we were required to create a brand identity for “Lavazza Coffee”.

This included product packaging, branding colours, size, shape; this meant understanding its shelf presence while maintaining a consistent aesthetic.

We were required to design a typographical logo that was restricted to 2 colours. We also needed to develop a tagline, nutrition table and graphical barcode for our design, It needed to be sophisticated and show understanding of both information design and typographic principles.